Video solutions are increasingly becoming the preferred tool for most present-day knowledge transfer needs. From corporate on-boarding primers to real-time video conferences and even to continuous leaning modules, videos are proving to be the most cost-effective way to communicate, share ideas, and gain new knowledge.
The inherent ability of video imagery to convey emotions, non-verbal cues, and a sense of personality significantly more than text or even still pictures gives it tremendous potential to accomplish so much with just a few minutes’ worth of screen time. However, there are still important keys to consider in order to maximize the effectiveness of a video presentation or video conference.
Keep Content Concise and Specific
The objective(s) of a video presentation – or a video conference, for that matter – must be laid clear from the start. If a video is meant to be an onboarding primer for a new employee, a short introduction of the company, its vision, mission and goals, and summary of best practices is enough. Other details can be saved for other videos. Likewise, if a video conference among doctors has the objective of trying to decide the best course of treatment for a terminally-ill patient, discussion should be confined to the relevant treatment options, with a note of positive and negative side-effects.
Focus on Content Quality
This is closely related to the points made previously. “Content quality” can be evaluated in terms of how well the actual video presentation (or conference) met the objectives that were laid down at the start. The timeless adage that objectives need to be SMART (specific, measurable, achievable/attainable, relevant and timely) can always be applied in the evaluation the quality of every video presentation or conference.
Do Not Forget About Proper Presentation
While this statement is usually interpreted as “make a dull topic interesting”, trying too hard to look and sound “engaging” or “out-of-the-box” can also be detrimental to the objectives of a video presentation. While generally a lot of content can be presented in a variety of ways, some are extremely sensitive or require a very specific way of delivery.
Use Short Videos to Deliver Important Messages
One research points out that 59% of executives will choose video over text when content is available in both forms. Hence, using short videos rather than text to deliver important information to employees maybe more effective. A three- or four-minute video can also convey information better than a 400-word long litany of letters.
Ask Viewers for Proper and Objective Feedback
One of the most important ways to assess the effectiveness of a video is to ask for feedback from viewers. The manner of collecting feedback must be objective, measurable and easy for both video content creators and viewers to understand.
Centralize Video Content into One Accessible Platform
A centralized platform, like CircleHD, enables content creators, corporate executives and managers to make all their video solutions readily available and accessible in an organized manner, within a secure digital environment.
Jumping in on the video technology trend for your company’s knowledge sharing needs won’t automatically make an effective solution to your needs. You need to be strategic about the use of the platform and truly understand how it can address your current objectives.
We at CircleHD can set up a video platform that is perfect for your organization. Schedule a demo with us and we’ll walk you through ways on how you can maximize benefits you can get from video solutions.